OUR BUSINESS

Turning the unwanted into the wanted.
We operate a reuse business focused on the purchasing and selling of pre-owned goods.

Reuse, which maximizes the potential of existing resources, is becoming increasingly vital for realizing a circular economy. However, reuse practices have not yet fully permeated Japanese society. Many items remain tucked away or are discarded without their true value ever being recognized. Our core operations consist of our unique Home-visit Purchasing Business, where we visit customers directly, and our In-store Purchasing Business, with over 500 locations nationwide. We identify value in hidden items and recirculate them as products that someone else needs.

Purchasing Business

We provide purchasing services centered on our two main pillars: Home-visit and In-store purchasing. Our Home-visit Purchasing Business boasts one of the highest appraisal volumes in the reuse industry. Our In-store Purchasing Business continues to expand nationwide, primarily within station buildings and commercial facilities.

  • BuySell

    One of Japan's largest reuse services. While specializing in home-visit appraisals nationwide, it supports various methods including in-store and mail-in purchasing.

  • FUKU CHAN

    A purchasing service focused on home-visit appraisals. We offer services that provide customers with true peace of mind, such as appraisal plans exclusively for female customers.

  • Nikkoudou

    A specialty purchasing service for fine arts and antiques. Expert appraisers with deep knowledge and experience identify the intrinsic value of antiques and artworks that are often difficult to assess.

  • Purchasing Salon TIMELESS

    A safe and reliable purchasing salon with a nationwide presence, leveraging its locations within major department stores. We offer a high-quality experience trusted by premier department stores.

  • Reuse Shop WAKABA

    A community-focused purchasing shop beloved by local residents. We operate stores nationwide where customers feel comfortable consulting us about any item.

Sales Business

Items purchased across Japan are delivered to customers worldwide. For individual consumers, we operate our own e-commerce sites, physical stores, and live commerce. For businesses, we sell through wholesale and professional auctions.

  • BuySell Online Store

    An e-commerce site offering a vast selection of Reuse Kimono at affordable prices.

  • Reuse Kimono Select Shop BuySell

    Offering a curated selection of high-quality Reuse Kimono through permanent department store locations and special events held at venues nationwide.

  • Brandchee

    An e-commerce site selling a wide range of reuse items purchased by BuySell nationwide, including bags, jewelry, watches, liquor, and cameras.

  • FUKU CHAN REUSTE

    A kids' reuse business with a mission to "connect" baby and children's goods — often used for only a short period — to the families who need them next.

Other Businesses

Aiming to expand a safe and secure reuse network across Japan, we operate BtoB auction and franchise businesses that are accessible even to those new to the industry.

  • TIMELESS AUCTION

    A BtoB auction for bags, jewelry, and watches, designed to be accessible for beginners. Auctions are held both online and offline.

  • Franchise Business

    A reuse franchise business characterized by unique location selection and strong headquarters support, making it easy for those with no prior experience in the reuse industry to get started.